February 2026 | Frankfurt, Germany
On February 6, 2026, one of the world’s most influential consumer goods fairs—Ambiente Frankfurt—officially opened. For HOSEN Two Eight, this year’s participation marked not just another appearance, but the strategic debut of its dual-brand architecture and the official launch of two new collections—bridging the home dining table and the professional hospitality space.
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Located in the core area of the exhibition hall, the HOSEN Two Eight booth drew steady attention from European buyers, hotel procurement teams, and design-focused retailers. What captured their interest was a clear proposition: one source, two specialized brands, a new language of ceramic craftsmanship.
HOSEN · Home | TWO EIGHT · Hospitality
For the first time at Ambiente, the company presented its two specialized brands side by side:
HOSEN, positioned for the home and retail market, showcased collections that balance everyday functionality with refined aesthetics—ideal for distributors, department stores, and lifestyle retailers seeking consistent quality and contemporary design.
TWO EIGHT, built for the hospitality sector, focused on professional-grade solutions tailored for hotel groups, restaurant chains, and high-volume distributors. Durability, stackability, and visual coherence for large-scale service environments took center stage.
This dual-brand approach allows the company to serve two distinct customer segments with precision, while maintaining unified quality standards, design resources, and manufacturing capabilities.
New Collection Debut: Camellia and Crystalline Glaze
At this year’s Ambiente, two brand-new collections took the spotlight, each representing a different exploration of design and craftsmanship.
Camellia Collection
Inspired by the layered elegance of camellia petals, this collection translates natural forms into functional tableware. Soft contours, delicate relief detailing, and a refined matte finish make it equally suited for daily home use and elevated entertaining. The collection received strong interest from European buyers, who appreciated how it infuses emotional warmth into practical design.
Crystalline Glaze Series
The crystalline glaze series represents a major technical breakthrough for the company. Through precise control of kiln temperature and mineral composition during firing, the glaze naturally forms unique, snowflake-like crystalline patterns—no two pieces are identical. This effect offers a highly distinctive visual identity for hotel and restaurant table settings.
“Crystalline glaze is one of the most technically demanding areas of ceramic craftsmanship,” said the product development team. “We spent over two years refining the formula to achieve stable mass production. This collection is not just a new product—it’s a statement of our technical ambition.”
Looking Ahead: From Frankfurt to Global Tables
Ambiente 2026 was more than an exhibition—it was a real-time market dialogue. Buyers from Germany, France, the Netherlands, the UAE, and Southeast Asia sent a clear signal: demand is growing for design-forward yet durable tableware and integrated sourcing solutions.
For HOSEN Two Eight, this participation marks an important step in its global journey—from being featured on the Nasdaq screen in New York’s Times Square in 2021 as a leading Alibaba.com partner, to now standing alongside established European brands at one of the world’s premier consumer goods fairs.
“Our goal is clear,” said the international sales team. “May HOSEN Two Eight tableware grace tables around the world! Strive to become China’s number one ceramic tableware brand! We want global tables—whether at home or in hotels—to experience our products, and to build lasting partnerships with buyers who value design, quality, and the story behind the brand.”
From Frankfurt onward, HOSEN Two Eight continues to write its next chapter—one collection, one partnership, one table at a time.
