October 2025 | Guangzhou, China
In October 2025, the 138th Canton Fair Phase II, themed “Quality Home,” opened grandly at the Guangzhou Pazhou Complex. HOSEN made a strong appearance with multiple new products and won the Bronze Award at the 2025 Canton Fair Design Awards for its TerraBlox Series, becoming one of the most talked-about ceramic tableware brands at the fair.
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At the same time, HOSEN unveiled three brand-new collections — the Song-style Camellia (Debossed) Collection, the Rock Grain (Embossed) Collection, and the Touch Sunlight (Reactive glazed) Collection — showcasing differentiated design languages and process innovations that drew wide attention from global buyers.
Award-Winning Highlight: TerraBlox Series – Stackable, Eco-Friendly Aesthetics
At the Canton Fair Design Award Exhibition Hall, HOSEN’s TerraBlox Series attracted numerous international buyers and designers.
The design concept is rooted in modularity and interactivity:
Stackable & Interactive: Inspired by building blocks, the pieces can be freely stacked and combined, saving space while adding playful functionality.
Eco-Friendly Colored Clay: Made from natural, eco-friendly colored clay that requires no additional glaze, reducing the carbon footprint of production.
Dual Texture: Smooth interior for easy cleaning, matte exterior for a warm, tactile feel — combining practicality with aesthetics.
“TerraBlox represents our commitment to innovative and responsible design,” said designer Jocelyn Li. “We want tableware to be more than just tools — to be interactive elements on the table.”
The Bronze Award is authoritative recognition of HOSEN’s design capabilities.
New Collection Launch: Three Collections Define Different Aesthetic Directions
At the main booth — Phase 2, 4.1L21-22 — HOSEN presented a complete product matrix ranging from classical Eastern elegance to natural rawness and modern kiln-artistry.
Song-style Camellia (Debossed) Collection – Eastern Elegance, Hand-Carved
Capturing the essence of Song Dynasty aesthetics, the Song-style Camellia Collection uses delicate Debossed craftsmanship to freeze the dynamic beauty of camellia petals on each piece. Every item is hand-carved by skilled artisans, with petal textures varying in depth, creating a three-dimensional effect under light — embodying the warmth and refinement of classical Chinese art.
The collection is available in soft tones such as ivory white, light cyan, and gentle pink, perfectly suiting both modern and traditional home settings. It is an excellent choice for boutique retailers, high-end home stores, and hospitality wholesalers, and also serves as premium giftware — blending cultural depth with commercial value.
Rock Grain (Embossed) Collection – Natural Raw, Tactile Texture
Focusing on natural raw texture, the Rock Grain Collection uses three-dimensional Embossed craftsmanship to replicate the rugged texture of natural stone. The concave-convex surface design gives each piece a unique tactile feel and visual impact. The collection features earth tones such as charcoal black, sandstone, and terracotta, perfectly aligning with the natural design trend.
Highly durable, the collection is suitable for high-frequency retail use and bulk wholesale orders. It is ideal for cafes, specialty restaurants, home brands, and outdoor dining settings — functioning both as practical tableware and as decorative pieces, offering multi-scenario market adaptability.
Touch Sunlight (Reactive glazed) Collection – The Showstopper, Unique Color Gradients
As the highlight of this launch, the Touch Sunlight Collection relies on an innovative Reactive glazed process to create one-of-a-kind color gradient effects. The glaze transitions naturally from warm gold to amber, like sunlight dancing on water. Each piece combines consistent quality with unique handmade character.
This collection perfectly matches the aesthetic trends of influencer-led home decor and high-end dining. It provides retailers with a core competitive advantage in creating bestsellers, and offers wholesalers a differentiated product direction — suitable for modern homes, high-end dining, and gift markets.
During the fair, buyers from Germany, France, the Netherlands, the UAE, and Southeast Asia showed strong interest in the three collections. Many visitors touched the raised texture of the Rock Grain series, examined the gradient glaze of the Touch Sunlight series, and praised the Debossed craftsmanship of the Song-style Camellia series.
One-Stop Sourcing Capabilities, Recognized by Procurement Teams
In addition to ceramic tableware, the booth also displayed glassware, stainless steel flatware, wooden trays, and other categories — demonstrating full-tabletop solutions that reduce sourcing complexity for buyers.
HOSEN operates a 30,000㎡ manufacturing facility with 4 kilns and an annual production capacity of approximately 200 million pieces. The company provides vertically integrated services from design collaboration and mold development to small-batch customization. During the fair, several European distributors and Middle Eastern buyers held in-depth discussions regarding customized services.
Why Partner with HOSEN?
As a global home brand, HOSEN offers comprehensive cooperation advantages for retailers and wholesalers:
Design Empowerment: Award-winning international design, combining artistry with practicality through master craftsmanship.
Flexible Wholesale Solutions: Custom packaging, adjustable MOQ, and competitive wholesale pricing to meet diverse business needs.
Sustainability Commitment: Use of eco-friendly clay and non-toxic glazes, aligning with global sustainable consumption trends.
Market Proven: Multiple product lines tested in the market for durability and aesthetics, helping partners capture market share quickly.
Looking Ahead: From Canton Fair to Global Tables
At this Canton Fair, HOSEN not only earned a design award and意向 orders, but also gained real-time market insights — confirming growing global demand for “design-driven, durable, and integrated sourcing solutions.”
“Our goal is clear,” said the international sales team. “May HOSEN tableware grace tables around the world! Strive to become China’s number one ceramic tableware brand! We look forward to building long-term partnerships with buyers who value design, quality, and the story behind the brand.”
