September 2025 | Moscow, Russia
From September 9 to 11, 2025, the HOUSEHOLD EXPO 2025 took place at Crocus Expo IEC in Moscow. HOSEN presented three new collections at Hall 9, Booth B23-24, delivering a complete product matrix defined by original design and artistic craftsmanship to the Russian and CIS markets.
At this exhibition, HOSEN’s booth — from construction to product display — reflected the brand’s own aesthetic identity, highlighting its original design capabilities and deep understanding of home living.
Three Featured Collections: Blending Craft, Aesthetics, and Function
Shell Collection – Ocean Inspiration, 3D Relief & Reactive–glaze
Inspired by marine themes, the Shell Collection combines 3D relief + underglaze printing + Reactive-glaze to achieve three-dimensional forms, durable patterns, and natural glaze colors. The organic texture of seashells is transformed into flowing relief lines. Underglaze technology ensures long-lasting color, while Reactive-glaze adds subtle color variations.
This collection balances the safety and durability of daily-use ceramics with artistic details — ideal for home dining tables and gift markets.
“Emmanuelle” Collection – French Vintage, Underglaze Printing
Featuring underglaze printing + high-temperature white porcelain, this collection blends French vintage design with the safety and durability of everyday ceramics. Multi-color overprint techniques create rich, layered patterns with soft tones — retaining classical charm while fitting modern home aesthetics.
The “Emmanuelle” Collection achieves a balance between beauty and utility, appealing to consumers seeking a refined lifestyle and offering a differentiated choice for retail channels.
Touch Sunlight (Reactive glazed) Collection – Unique Color Gradients
As a signature collection, Touch Sunlight uses an innovative Reactive glazed process to create natural gradients from warm gold to amber. The glaze resembles sunlight dancing on water — luminous and warm. Each piece combines consistent quality with one-of-a-kind handmade character.
Perfectly aligned with current home aesthetics, this collection offers consumers an artistic yet practical dining experience.
Booth Highlights: Original Design Identity Attracts CIS Buyers
Located at Hall 9, Booth B23-24, the HOSEN booth featured a brand-designed visual identity throughout — from structural design to product display — reflecting HOSEN’s commitment to home aesthetics and original design.
During the fair, professional buyers, distributors, and home brand representatives from Russia, Belarus, Kazakhstan, and other CIS countries stopped by. Strong interest was shown in the Shell Collection’s 3D relief craftsmanship, the French vintage style of the “Emmanuelle” Collection, and the kiln-change gradient of the Touch Sunlight series. Many visitors experienced the product texture onsite and expressed interest in cooperation.
One-Stop Sourcing and Customization Capabilities
Beyond the three featured collections, HOSEN also demonstrated full-tabletop solutions — including glassware, stainless steel flatware, wooden trays — meeting the one-stop sourcing needs of home retailers.
HOSEN operates a 30,000㎡ manufacturing facility with 4 kilns and an annual capacity of approximately 200 million pieces. The company provides vertically integrated services from design collaboration and mold development to small-batch customization. For the Russian and CIS markets, HOSEN offers flexible packaging, adjustable MOQ, and competitive pricing.
Why Partner with HOSEN?
As a global home brand, HOSEN offers comprehensive advantages for retailers and wholesalers:
Design Empowerment: Award-winning international design, combining artistry with practicality.
Flexible Wholesale Solutions: Custom packaging, adjustable MOQ, competitive pricing.
Sustainability Commitment: Eco-friendly clay and non-toxic glazes.
Market Proven: Products tested for durability and aesthetics.
Looking Ahead: From Moscow to Wider Markets
HOUSEHOLD EXPO 2025 marks an important step for HOSEN in expanding into the Russian and CIS markets. Through face-to-face conversations, the brand gained clearer insights into local demand for “original design + craftsmanship + flexible cooperation.”
“Our goal is clear,” said the international sales team. “To bring HOSEN tableware to tables around the world. We look forward to building long-term partnerships with buyers who value design, quality, and the story behind the brand.”
